Everybody today talks about the power and success of SEO;
however, there are certain errors, which makes SEO powerless and reason behind
the failure. This article is all about those things, which makes SEO a flop
invention-and yes not to forget, the credit of that doesn’t goes to technology,
but to humans.
No doubt, SEO or search engine optimization is a technique
that can add wings to online business. But using it properly is equally
important. There are several parameters that make the SEO step backward and
alter the big success to big failure. Let’s glance over few of them:
The battle in the content
The content of the websites is many a times not a content,
but a page having group of keywords. The SEO companies India have realized
this fact and analyzed that most of the writers or SEO experts do not realize
the importance of keywords. Key words are the KEY or CRUCIAL words that make
the searchers visit the website and get a solution for their query. The
keywords MUST be stuffed very carefully in order to skip the situation of SPAM.
Besides keywords, the relevance of content also becomes a
major issue, especially when it does not cover all the necessary information. A
content that contains all the relevant information, covers all those things
that the reader might want to know along with the highlight of the
product/service that company wants to focus, is considered ideal. Moreover,
search engines read the matter or content so that has to be exactly as per SEO
perspective.
Issues related to the header
Some expert web developers India have posted
on internet about the importance of header in a website. As per them, the role
of header information is very crucial that majority of the web designers as
well as developers fail to understand. There is header 1 and header 2, and most
of the times both are seen unutilized. Usually advertising taglines or the name
of the company is seen highlighting on the headers. However, if these headers
are used to highlight key search phrases, then it would be good for websites
and search engines would love that too.
One another thing that is majorly seen with the header pages
is the duplication. Using repetitive header tags and placing similar
description is sheer foolishness. This situation makes the headers disapproved
even for getting the ranking.
Failing to understand whether flash pages are
advantage or disadvantage
Flash pages are attractive and successfully hold the
attention of the visitors. But, what if these pages fail to open up? The flash
pages take lots of time to download and test the patience of the visitors. Many
a times, even search engines bounce off such websites and do not read them.
These are the major blunders that relate to the websites and
are the result of the developers. Therefore, to avoid the blunders, it is
important to consult the reliable SEO company having substantial experience and
enough knowledge about the domain.